Drafts and the publishing gap

One underappreciated indicator of content process health is the ratio of drafts to published posts. We've noticed that many teams accumulate a large "tail" of unfinished content.

The reasons vary: a final approval never came through, a needed media file went missing, a post became irrelevant while sitting in the queue. Each of these is a signal about a weak point in the process.

A good system should make drafts visible — not just store them, but help you understand why they're not moving.

This is one of the things we want to get right.