Short video formats are eating SMM

Over the past few months we've noticed a consistent shift in how SMM teams plan their content. Long-form posts are taking a back seat — short video is claiming more and more slots in editorial calendars.

This isn't news in itself, but it's interesting to watch how the process changes inside teams. People who used to work only with text are now learning basic video editing. Content plans are starting to look like shooting schedules.

We see an opportunity in this. When a format becomes standardized, there's room for tools that remove the routine.

We're keeping an eye on it.